PEAK Stars Shine at AAPEX
The scene was bananas. Fans were everywhere. Amateur paparazzi stacked five and six deep. Who stirs up this kind of fervor? Danica. That’s right, no last name needed.
It’s just another day in the life of Danica Patrick, as she strides among the booths at AAPEX, the Automotive Aftermarket Product Expo.
Held every November, AAPEX gives aftermarket automotive pros a place to meet with some of the biggest companies in the world. The booth creating the aforementioned ruckus was Old World Industries, home of PEAK Automotive and HERCULINER among others, as Danica, its brand ambassador and racecar rock star, made her entrance.
Celebrities have long been a staple of trade shows and PEAK brought the heat this year with some NASCAR royalty. Danica? Check.
Two-time Daytona 500 champion Michael Waltrip? Got him. Last year’s NASCAR Sprint Cup Series runner-up and garage cut up Clint Bowyer? Him too. Bowyer even brought his No. 15 PEAK car, which has the amazing ability to look fast even at a dead stop. The three stars visited the PEAK display to sign autographs and hang with fans in a more intimate setting. In other words, they could actually chat without the sensory overload of 900 horsepower engines revving and the smell of burnt rubber.
Two things happen in this environment. One is that trade show guests who may never have heard of these drivers leave as full-fledged NASCAR fans, loyal to their new friends and to the sponsor on their hood. The other is, supporters of that particular driver stick around to gain education on PEAK’s family of products after talking to Michael, Clint, and Danica. Clint’s buddies from Duck Dynasty were also there, sorta, promoting the goodness that is PEAK.
So, PEAK’s message from AAPEX? Big names representing a small company determined to take on the big boys. And win. On the track, in the boardrooms, and on the highway.