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PEAK and Partner to Burn Some Digital Rubber



PEAK and Partner to Burn Some Digital Rubber

It’s official, ladies and gents: PEAK Antifreeze is teaming up with Again!

As most of you are aware, last month we joined forces with iRacing as part of the PEAK Stock Car Dream Challenge 2, our nationwide driver search to find our next stock car star. Well, we’re back at it.

For the next three years, we’ll be sponsoring iRacing’s top NASCAR online racing championship series. The sponsorship is set to drop on the 25th of this month with the launch of the NASCAR PEAK Antifreeze Series powered by

Starting with the virtual Daytona International Speedway at 9PM EST, the world’s top sim-racing studs (and “stud-ettes”) will embark on a fearless, full-throttle, 17-race schedule—all while sitting behind the wheel of precise, digital Generation-6 stock car models.  These racers will fly down some of the most challenging NASCAR tracks, burning rubber past their opponents (even nudging them into the wall if they choose)—thanks to state-of-the-art, laser-scanning technology. Sounds cool, right? Well, it’s even cooler. Because these sim-racing maestros will be duking it out for a chance to grab more than $20,000 in cash and prizes (not to mention bragging rights).

Get the goods on this new partnership and learn how you can jump behind the iRacing wheel and try to snag some of that prize money.

For more info on the iRacing sponsorship and the NASCAR PEAK Antifreeze Series:

The Peak Team

February 21, 2014

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