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PEAK's BlueDEF Becomes Title Sponsor of PBR's Velocity Tour

Buckle up, ladies and gents. We've teamed up with one and only PBR, the Professional Bull Riders, as their title sponsor for their new BlueDEF Velocity Tour. The tour officially kicks off March 15th, which allows bull riders more chances to earn additional points to help them qualify for the PBR Built Ford Tough Series and eventually the PBR World Finals. Through 2015, you'll see in-arena signage featuring BlueDEF, PEAK Antifreeze/Coolant, and HERCULINER. Heck, we've even sponsored a team of 4 bull riders made up of two-time PBR World Champion Silvano Alves, Nathan Schaper, Douglas Duncan and Marco Eguchi. We're beyond excited for everyone to experience the BlueDEF Velocity Tour.

Click here for the full Press Release.

BlueDEF Velocity Tour

The Peak Team

March 11, 2014

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