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JOHN FORCE TO LIGHT UP LAS VEGAS WITH EiKO

Nov

30

JOHN FORCE TO LIGHT UP LAS VEGAS WITH EiKO

LAS VEGAS (October 27, 2015) --- This weekend in Las Vegas 16-time Funny Car champion John Force will be swapping the traditional blue of his PEAK® Antifreeze & Coolant Camaro SS Funny Car for a one race look with EiKo Lighting.  EiKO is a manufacturer and distributor of first-class automotive lighting products, which was recently acquired by Old World Industries, LLC. Force’s Chevrolet will also feature Old World Industries products PEAK Antifreeze & Coolant, BlueDEF, Final Charge® Heavy-Duty Coolant and Herculiner® Bed Liner products in addition to the traditional John Force Racing partners Auto Club, Chevrolet, Traxxas, Monster Energy and Mac Tools.

“I am excited to be running the EiKO Chevrolet Camaro this weekend at The Strip at Las Vegas Motor Speedway. We have been partners with PEAK and Old World Industries for over two seasons and we are trying to give some of their other brands more exposure. This will be a big weekend for us as we try and stay in the hunt for the Funny Car championship. I have great partners and I want to continue to bring new business into the NHRA. We have a great product and I am looking forward to getting some round wins in this EiKO Funny Car,” said Force, who sits No. 6 in the Mello Yello point standings with two races remaining.

The EiKO Chevrolet Camaro SS Funny Car will also be on display at the AAPEX show in Las Vegas. Force will close out the 2015 Mello Yello Drag Racing Series season in the traditional blue Peak Antifreeze & Coolant Chevy Camaro at the Auto Club Finals in November.

EiKO has participated in the automotive aftermarket segment since 1991, with products including halogen headlamp capsules, HID headlights, miniature lamps, sealed beam sand and other automotive lighting, while providing full breadth vehicle coverage across all product categories. EiKO products are currently distributed at major automotive retailers including O'Reilly Auto Parts, NAPA, and AutoZone.

“Old World/PEAK is excited to further leverage our successful partnership with John Force Racing to help announce the addition of EiKO automotive lighting to our strong family of brands” said PEAK CMO Bryan Emrich.  “This weekend’s race is a perfect opportunity to help announce our latest acquisition as our industry kicks-off to a very important week with both the AAPEX and SEMA shows in Las Vegas. It’s just another example of how Old World/PEAK brings our brands to the forefront for our customers and consumers.”

Qualifying for Funny Car and Top Fuel dragster begins on Friday, October 30th at the Strip at Las Vegas Motor Speedway. Highlights can be seen on ESPN2 Sunday, November 1st at 3:00PM Eastern with same day race coverage Sunday night starting at 8:00PM Eastern.

The Peak Team

November 30, -0001

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