Michael Waltrip, known as the "King of all NASCAR Media," can be found on bookshelves, the broadcast booth, on Showtime, and running Michael Waltrip Racing. It's amazing he has time to get behind the wheel, but Waltrip is still one of only eight drivers to celebrate multiple victories at the Daytona 500.

Learn more about Michael and the entire MWR team at www.michaelwaltrip.com.

You could say racing is in Martin Truex Jr.'s blood. His father was a winner in NASCAR's Busch North Series. His brother Ryan is a champion in the K&N Pro Series East. His cousin Curtis raced for JR Motorsports. Truex Jr. made a name for himself by winning back-to-back Nationwide Series championships and quickly found a full-time ride with Michael Waltrip Racing. A serious Chase contender in 2012, Martin saw 7 Top Fives, 19 Top Tens and finished 11th overall.

Off the track, Martin started the Martin Truex Jr. Foundation in 2007. The foundation works with small children's' charities with budget challenges and touches the lives of children "stricken by illness, poverty and neglect."

Learn more about Martin Truex Jr. at www.mtjauthentics.com and his charitable foundation at www.martintruexjrfoundation.org/.

30 seasons in the driver's seat. 40 Sprint Cup victories. 49 Nationwide Series wins (A number exceeded only by Kyle Busch). And 7 Camping World Truck titles... He brought JR Motorsports their first-ever victory at the Sam's Town 300. Mark Martin definitely knows his way around the track - And a race team.  He raced with six different teams before finding a home for 19 years at Roush Racing.  He's since raced for Ginn Racing, Hendrick Motorsports and joined Michael Waltrip Racing in 2012.  He'll be sharing driving duties with Michael Waltrip and Brian Vickers throughout 2013 in MWR's #55.

 Find out more about Mark and the MWR team at www.michaelwaltrip.com.

2012 was a huge year for Brian Vickers. He joined Michael Waltrip Racing and ran the prestigious 24 Hours of LeMans -- And saw 3 Top Fives and 5 Top Tens in the Sprint Cup Series behind the wheel of MWR's #55 car.  After winning the NASCAR Busch Series in 2003, Vickers became the youngest champion in any of NASCAR's three top-tier series, at just 20 years old.

In 2013, Brian will share driving duties with Michael Waltrip and Mark Martin in 9 Sprint Cup races in MWR's #55.  He’ll also pilot the Joe Gibbs Racing #20 as he returns to the NASCAR Nationwide Series full-time.

Learn more about Brian at www.brianvickers.com.

Ricky Johnson has been twisting throttles since he was three years old when his father bought him a mini-bike. That little dirt bike launched Johnson on a path that saw him win seven AMA national championships. In 1999 Johnson was inducted into the AMA Motorcycle Hall of Fame as well as the Motorsports Hall of Fame in 2012.

After his motocross career Johnson moved from two wheels to four racing trucks and cars both off-road and on-track. He won the legendary Baja 1000 twice, competed in the then named NASCAR Craftsman Truck Series from 1995 to 1997 and was named the 1999 Rookie of the Year in the ASA Stock Car Series.

Johnson founded the Traxxas TORC short-course off-road race series in 2009 and won the 2010 Pro 2wd Championship and is a 2-time and defending Pro 4wd Champion

Bryce Menzies has been ripping through the dirt and landing himself atop the podium since his first year competing in the off-road racing circuit.

After practically growing up riding dirtbikes, it only seemed natural that Bryce would crush the competition behind the wheel of an off-road racer. And he did. In 2007, Bryce won the CORR Single Buggy Championship and was named CORR Rookie of the Year before entering the truck class in 2008.

2011 was Bryce’s first season running in the TORC Short Course off-road racing series where he successfully earned a PRO-2 Class Championship Title.

2013 is proving to be a massive year for Bryce. In March alone, he took 2^nd place in the SCORE San Felipe 250, defended his 2012 PRO-2 title in the Traxxas TORC short-course off-road race series season opener, and was crowned champion of the 2013 Mint 400.

Bryce will also be racing in the Global Rally-Cross series this year and we’re excited to watch his racing career continue to progress. 

A 1989 Mustang Foxbody forged from Motor City metal during the age of the mullet and Miami Vice, PEAK’s Marketing Vehicle is a testament to American muscle – and the DIY-er in all of us. Like a phoenix from the ashes, PMV rose from years of neglect to become a force on one of the most competitive, demanding race series in the US.

Okay, that’s crap – mostly. Truth is, we rescued the rustbucket off of Craig’s List in 2010 while its owner was honing his license-plate-making skills in the Illinois penal system. Countless hours and safety equipment dollars later, the Foxbody made her LeMons debut, where we learned that we did too good of a job cleaning her up – and immediately got sacked with a 500-lap penalty.

She’s been running LeMons fast & hard ever since and is (mercifully) still pretty easy to work on.

Enter our sweepstakes now to run this beauty with PEAK’s Marketing Tools at our next event at the Autobahn Country Club, June 7-9.

NHRA Top Fuel pilot TJ Zizzo got suckered into being the next celebrity guest on PEAK’s Marketing Tools for the 24 Hours of LeMons event, Doing Time in Joiliet.  It’ll be great to have TJ’s skills – plus, we’ll probably need his mechanical ability to keep PEAK’s Marketing Vehicle on the track.

TJ was actually the one that made our little Foxbody so, well.. Foxy. Check out the video here.

If you’re thinking “damn, I wish I could do that,” you’re in luck. Enter now for a chance to win a trip to race alongside of TJ and the Tools.

Dennis Dawe, our last winner, got flown down to Detroit with Ricky Johnson and the rest of the team at GingerMan & had a blast. Check out the pics.

Life is more fun at the track, so why would anyone want to leave? The Grey Wolf is designed to comfortably sleep four without ever leaving the side of our beloved Marketing Vehicle.It’s a great spot to rest while you’re running hot laps around the Autobahn Country Club, so enter our sweepstakes now to roll deep while running a $500 racecar.

Wrangled by Sr. VP of Marketing, Bryan Emrich, PEAK’s Marketing Tools is a collection of wrench-turning speed freaks with attitude. The team’s been known to feature TJ “Danica’s Dad” Patrick, off-road icon Ricky Johnson and NHRA Top Fuel racer TJ Zizzo. The races are always an adventure and a guaranteed good time.

Sound like you’d fit in?

We like the cut of your jib.

Enter now for a chance to win a trip to Joliet to race with us at Autobahn Country Club, June 7-9.

The next 24 Hours of LeMons appearance for PEAK’s Marketing Tools is at the Autobahn Country Club in beautiful Joliet, IL. Yes, it’s near the former home of “Joliet” Jake Blues, although you don’t have to go to prison – unless you blow up PEAK’s Marketing Vehicle.

Are you ready to join PEAK’s Marketing Tools and race the 24 Hours of LeMons on our dime? Enter now for a chance to win an all-expense paid trip to race Doing Time in Joliet with our team & NHRA racer TJ Zizzo.

Want to know what you’re getting into? Take a look at the gallery for shots from our last run at the GingerMan track in South Haven, MI.

The 24 Hours of LeMons is real racing.

That said, between the thick scrum of crapcans in front of you and the series’ aversion to long, flat-out straightaways, you're not going to set any speed records.

It's like a loud, hot, noisy version of driving to work.

For a really, really long time.

Without actually getting anywhere.

And it's a lot harder to drink coffee through the helmet.

Sound like a good time to you? Good.

Enter now for a chance to win a trip to race with PEAK’s Marketing Toolsin Joliet, IL.