PEAK News
PEAK launches "PEAK Performance Winning Drive"
Facebook contest & event marketing tour
PEAK Visiting College Campuses to Look for Best Tailgating Vehicles
CHICAGO, IL (October 11, 2011) – PEAK® Automotive Products today announced the launch of the "PEAK Performance Winning Drive Tour," a national college football game day program that showcases PEAK's auto performance products. Throughout five weeks, PEAK will have an on-site activation outside stadiums across the nation. The activation will include multiple TVs, a PEAK branded vehicle showcasing various PEAK aftermarket products, trivia challenges and a showcase of hot rods and muscle cars.
PEAK Performance Winning Drive Tour Schedule:
| Date | Game | City |
| 10/1 | University of Michigan vs. University of Minnesota | Ann Arbor, Mich. |
| 10/15 | University of Illinois vs. Ohio State University | Champaign, Ill. |
| 10/22 | University of Oklahoma vs. Texas Tech | Norman, Okla. |
| 11/5 | University of Arkansas vs. University of South Carolina | Fayetteville, Ark. |
In addition to the above dates that feature the dynamic onsite activation, PEAK will also have representatives canvassing the parking lots looking for the best tailgating set-ups to enter into the contest during the following games:
- 10/22 – Alabama vs. Tennessee
- 10/29 – Tennessee vs. South Carolina
- 10/29 – Ohio State vs. Wisconsin
- 11/5 – Texas vs. Texas Tech
- 11/5 – LSU vs. Alabama
- 11/12 – Penn State vs. Nebraska
The PEAK Performance Winning Drive Tour will feature a Facebook contest hosted on PEAK's Facebook page at www.facebook.com/peakauto. Fans will be called on to submit pictures and/or video of their tailgating vehicle for the college football season. Once finalists have been selected, fans on the PEAK site will be able to vote on the winner who will receive a trip with nine friends to the college National Championship in the Big Easy.
For more information about the PEAK Performance Winning Drive Tour, including specific Tour stop details, visit the Facebook Fan Page at www.facebook.com/peakauto. Visit the official PEAK website at www.peakauto.com
